Why Should You Hire a Graphic Designer?

Your business needs graphic design services. If overlooked you could be missing out on clients, attracting the wrong ones or wasting time and money. By making graphic design a focus in your business you'll be receiving benefits well worth the initial investment. Below are some important reasons you should hire a designer.

Look Professional

Do you remember a time when you received a flyer or visited a site and thought "I would never hire this company"? You're not the only one, customers are more likely to read and react to something that looks and feels professional.

Build Confidence

Handing out business cards or a marketing piece that you're proud of and you feel accurately represents your business makes a huge difference in your confidence. That confidence could be the difference between getting or not getting a sale.  

Build Trust

Your customers care about design, to them it symbolizes credibility and makes you instantly more trustworthy. When you invest in great design, customers take notice. If you're a small business owner this is especially important, by investing in well-crafted marketing materials your customers will know you're serious about what you do.

Save Time and Money

Many business owners make the mistake of creating and printing their own marketing materials. Not only does this waste valuable time that could be better allocated to working on your business but the end result isn't always very professional, creating a need for a redesign/reprint down the road. By selecting a talented designer from the start, your materials have longevity and won't need to be constantly redesigned.

Solve Problems

Great design can help you solve a lot of business related problems. Are people not responding to your ads, not reading your materials, think your services are too expensive or confused about what you do? Great design can help solve these types of problems.

Get Attention

A great redesign can instantly help recalibrate customers perceptions of who you are and what you do, getting you the attention you deserve.


Running a Creative Business with Studio MOD(ish)

Caty and Darlene are the talented duo behind Studio MOD(ish), a high-end, full-service Interior Design firm located in Washington, D.C.

What is your Interior Design background and how did Studio MOD(ish) begin?

Caty Well, formally, my bachelor’s degree is in visual arts. When I was in college, I was still unsure of what career to pursue, but I knew my general direction had to be based in the arts. Several years ago, I made the decision to obtain my masters in Interior Design and enrolled at Pratt in Brooklyn. As life often happens, my husband was offered an amazing position in Washington, D.C., which brought me to the area. My education has served as an amazing foundation for my career in interiors, but obtaining actual experience in the field is what I value most.

For me, the concept of MOD(ish) began years ago. I always knew I wanted to work for myself, but it's quite intimidating to take the first leap. The motivation and inspiration finally arrived when I met Darlene at a furniture company in D.C. We loved every aspect of working together; we were productive, creative, and most of all, we straight up enjoyed each other's company. For me, it doesn't get any better than that. One day Darlene exclaimed out of the blue, "we should go into business together." Since that day we've never looked back!

Darlene I have my B.F.A. from Howard University in Interior Design, and I also spent a significant amount of my time there in the Architecture school. I’ve always loved all aspects of the design and construction industry, so in the beginning I wanted it ALL: Architecture, Interior Design, Project Management. I always knew that at some point in my life I would be a business owner, and when I met Caty the timing felt perfect! Our design sensibilities aligned flawlessly (not to mention our boisterous sense of humor) and things sort of flowed from there.

How did you transition from working together to running a business together?

Caty It first started with a lot of planning on our daily commute. On our days off we met to work on the business. Though in retrospect we were a little "green” at starting and running a business, we just had to bite the bullet and commit to our fledgling company full time. So scary but so invigorating!

Darlene As Caty said it began with LOTS AND LOTS of planning, hashing things out and brainstorming ideas. Since we already worked together we had a pretty good idea of what each other’s work ethic was like (which was super important to me; I admired Caty’s drive to get things done and done properly). We started meeting during our lunch hours, then on our days off and soon enough all we could talk about was MOD(ish).

You have such an amazing sense of style, where do you look to find inspiration?

Caty I was raised by my father, who never let me read magazines because of their negative portrayal of women, their bodies, and focus on superficial things. I truly believe that's allowed me to develop my own individual style without worry of current trends and the constraints of fitting in. (I'm grinning as I type this.) That said, the furniture and home design industry has a tendency to lag the fashion industry by a year. Whenever I feel stuck or uninspired I look to fashion to bring fresh ideas.

Darlene I draw inspiration from everywhere! I love browsing through magazines and blogs to stay educated on what the current trends are but am equally as excited by the most random things. The most important thing about a design to me is that it’s functional and it’s heavily infused with our client’s character.

What do you like best about owning your own business?

Caty The freedom to be creative and make my own decisions. The partnership when we develop our design concepts and the excitement and appreciation of our clients.

What is one business mantra that has served you well?

Caty I feel a little silly, but I don't really prescribe to a particular business mantra. Our field of work is so personal, clients invite us into their homes and lives and we have to masterfully procure what we learn about them into a design.  The most valuable thing I've learned since starting Studio MOD(ish) is to follow my gut.  I suppose that's more of a mantra for life.

Darlene I agree with Caty. When we started we assumed everyone would be honest and trustworthy, but unfortunately we’ve learned otherwise on our journey. As a business owner, you sort of have a sixth sense when it comes to your clients and colleagues, so trusting your intuition is paramount. If it doesn’t feel good, walk away from it.

How do you stay motivated?

Caty Our clients are a huge motivation, their enthusiasm is infectious.

Darlene I love the satisfaction of being able to help our clients fall head-over-heels in love with their homes. That’s our goal with every single project!

What is one lesson that you've learned the hard way?

Caty Always sign a contract before beginning a project. I will leave it at that :)

Darlene What Caty said!

What is your dream project?

Caty For me, any client that is open and receptive to our work and allows total creative freedom is a dream project for me. Sure, the decadence of an endless budget is pretty tempting, but what's more exciting is an enthusiastic and trusting client.

Darlene Gimme that million dollar project, yo! Just kidding. A client that trusts our vision and gives us space to be creative is always a dream. As a creative, having space to think and design in my bubble is important and it’s amazing when a client gets that.

What is your advice for someone just starting out?

Caty Be confident in yourself, your talents, your education, your opinions, and your decisions. Expect to make mistakes and don't dwell on it when you do, move forward and appreciate those moments for what they are; great learning opportunities.

Darlene With hard work, dedication and the willingness to continue learning anything is possible.

Get in touch with Studio MOD(ish) on-line!
Website  •  Facebook  •  Twitter •  Instagram  •  Pinterest

10 Holiday Gifts for Creative Entrepreneurs

Buying gifts for creative people can be tricky. I've pulled together 10 unique options that will inspire and delight the designer or creative business owner in your life.


1. Love Necklance designed by letterer Jessica Hische. Available in Sterling Silver and 14k Gold $160/190
2. Learn new creative and business skills with a Skillshare membership $96/year or $9.95/month
3. Dottie phone case from Ban.do 25$
4. Pantone Chip USB Drive, available in 5 colors $14-$42
5. Mugs from The Everygirl Get any day off to a great start with these fun inspirational mugs. $15
6. Live with Intention Gold Cuff designed by Jess Lively $90
7. The Day Designer is a planning tool, designed by Whitney English to help you organize your life. $48
8. Be Brave Necklace designed by Jess Lively $48
9. Colorful desk accessories and office supplies from Poppin $4-$49
10. But First, Coffee thermal mug from Ban.do $14