Save Money through Gang Run Printing

In a previous post we covered the differences between offset and digital printing. In general, offset printing produces higher quality products and produces more consistent results when it comes to color. One of the downsides is, it's more expensive for smaller quantities. The main reason offset can be expensive, especially for smaller quantities is the set up charges, to set up a press for a single job is pricey, but once you're over that hurdle it's much more economical than digital printing. The solution: Gang Runs.

Gang Run Printing is when you run several jobs together on the same paper stock thus eliminating multiple set up charges. Several on-line printers produce materials based on this model allowing them to offer low prices on common materials (i.e. Business Cards, Brochures, Rack Cards, Door Hangers, Posters, Greeting Cards etc.). My two favorites are JakPrints and Moo. I've worked with JakPrints many many times and they do great work, have great customer service and offer quite a few paper options.

If you're working with a custom printer, you can still set up your own Gang Run with some careful planning. Take a look at your entire year. Which projects use the same paper? Which ones could be grouped together based on timing? Approaching projects in this way can help save you thousands in set up charges.

Elevate an inexpensive print piece with Soft Touch® coating

There are a million ways to use specialty treatments and unique papers to make a print piece look and feel luxurious if you have a nicely sized budget, but it can be a bit of a challenge if you don't. If there is only funding for a standard 4-color job but you or the client still want an elevated look, using Soft Touch® coating is a great choice.

Soft Touch® is a coating that, when applied to paper, creates a luxurious and velvety suede-like texture. It's eco-friendly, fingerprint resistant, and very inexpensive to apply. It changes the finish so dramatically that pairing it with an inexpensive paper creates almost the same result as pairing it with an expensive paper, and for that reason it's a great trick to have in your back pocket. I've used Soft Touch® on budget-friendly business cards, pocket folders, marketing pieces, and holiday cards. It adds such a lovely uniqueness to pieces that would otherwise feel ordinary.

Setting up Files for Large Format

Wide-format or large-format printers are used for large signage: billboards, elevator wraps, vehicle wraps, etc. File set-up can be a bit intimidating when working with large format, especially for the bigger pieces, but if you understand what the final output should be and how to scale appropriately, you can design with confidence.

Final Output

When dealing with standard offset or digital printing, 300dpi is the norm. However, with large format it isn't necessary, nor is it possible in most cases, to build a file at full resolution. An important first step to setting up your file is asking your printer what the "final output" should be. This is the resolution at full printed size. Different pieces have different final outputs: larger pieces seen at a distance might have a minimum final output of 75dpi, while pieces that are a bit smaller and will be viewed up close might have a final output of 100 or 150dpi The printer will be able to provide a minimum final output or a range that you should try to stay within.


Using a scaled-down file when working with large format makes files much more manageable. With some pieces (usually die-cut pieces or vehicle wraps), there may be a preexisting template available already set up to scale, or the printer/vendor may have a specific scale they would like to use, so asking is important. If the vendor doesn't have a template or a specific scale they'd like, it's up to the designer to designate one that makes sense. 

When I'm dictating my own scale, I like to build the file out around 30" in either direction. It's a comfortable size and one I know my computer can handle. There are 3 ways to explain the scale you're using: as a percentage of the final size (25% of final size), as a fraction of the size (built at 1/4 size), or as a scale (1/4"=1"); all are correct, but depending on the scale you use, you'll probably gravitate to one or the other (1/8"=1' is a lot easier to wrap your mind around than 1.04% of final size or built at 1/96 size). When I'm working with scale, I always like to make sure I'm working with the cleanest numbers possible. So if you try a scale of 1/6 size and you have a decimal point with 10 numbers after it, try a different scale–maybe 1/7 or 1/5 is a better match. It's just a matter of figuring out the best and cleanest way to scale. After you decide on a nice clean scale, you need to figure out what your resolution needs to be at that scale, which will require a little math. If you set your file up at 1/5 and the final output is 100, then the file needs to be set up at 500dpi in order for your final output to be 100dpi. Below I have a few examples.


PROJECT 36"x72" Wildposter
SCALE / RESOLUTION 1/2 size (18"x36") @ 400dpi
HOW? 36÷2=18 and 72÷2=36 | 200x2=400
Half size is the perfect choice for this project, it produces a nice clean number and is around the size I like to work within. The next step is figuring out the resolution at 1/2 size in order to meet the desired final output. I multiplied the desired output by 2 since we are working at half size.

PROJECT 10'5"x22'8" 8 Sheet Poster
SCALE/RESOLUTION 1/10 size (12.5"x27.2") @ 500dpi
HOW? For this piece, because we're working with feet and inches, the first step is converting to total inches.
10x12=120 and 120+5=125 | 22x12=264 and 264+8=272
125÷10=12.5 and 272÷10=27.2 | 50x10=500
1/10 size is a great choice for this piece. 1/11 and 1/12 size produce a really messy number but 1/10 size produces a pretty good one with only 1 number after the decimal point. The next step is figuring out the resolution at 1/10 size. I multiplied the desired final output of 50 by 10 since we are working at 1/10 size.

Working with large format takes practice, but the more you work with it, the more confident you'll become at building large printed pieces.