Why Should You Hire a Graphic Designer?

Your business needs graphic design services. If overlooked you could be missing out on clients, attracting the wrong ones or wasting time and money. By making graphic design a focus in your business you'll be receiving benefits well worth the initial investment. Below are some important reasons you should hire a designer.

Look Professional

Do you remember a time when you received a flyer or visited a site and thought "I would never hire this company"? You're not the only one, customers are more likely to read and react to something that looks and feels professional.

Build Confidence

Handing out business cards or a marketing piece that you're proud of and you feel accurately represents your business makes a huge difference in your confidence. That confidence could be the difference between getting or not getting a sale.  

Build Trust

Your customers care about design, to them it symbolizes credibility and makes you instantly more trustworthy. When you invest in great design, customers take notice. If you're a small business owner this is especially important, by investing in well-crafted marketing materials your customers will know you're serious about what you do.

Save Time and Money

Many business owners make the mistake of creating and printing their own marketing materials. Not only does this waste valuable time that could be better allocated to working on your business but the end result isn't always very professional, creating a need for a redesign/reprint down the road. By selecting a talented designer from the start, your materials have longevity and won't need to be constantly redesigned.

Solve Problems

Great design can help you solve a lot of business related problems. Are people not responding to your ads, not reading your materials, think your services are too expensive or confused about what you do? Great design can help solve these types of problems.

Get Attention

A great redesign can instantly help recalibrate customers perceptions of who you are and what you do, getting you the attention you deserve.


Studio Tour | Typecase Industries

Typecase Industries is a letterpress and design studio founded by three close friends and based in Washington, D.C. In addition to producing custom pieces for their clients, they design and print posters, cards, and coasters, which are available at select shops, at craft shows, and in their Etsy store.

If you aren't familiar with the process, letterpress is a centuries-old printing technique where inked plates with raised text and graphics are pressed into paper. This transfers the ink to the paper and creates a beautiful recessed imprint. This printing technique is very popular for wedding invitations and high-end cards.

I had the opportunity to tour Typecase Industries' NW studio, which is located in the 52 O St Artist Studios and home to a variety of other creative business owners. Alessandra and Emily showed me around, gave me a sneak peek of some ridiculously beautiful wedding invitations, and talked me through the letterpress design and printing process.

If you're interested in learning more about letterpress or other old school techniques, these ladies teach workshops out of their studio on Wood Type Printing, Linoblock Design/Printing, and Bookbinding. These 5-hour classes are beginner-friendly and include lunch.

Typecase Industries will have a booth at the Crafty Bastards Arts & Crafts Fair at Union Market in Washington, D.C., on September 28th. If you aren't local, their prints are available for purchase through their Etsy store. For information on their workshops, contact Alessandra for a schedule. It's so inspiring to see these passionate ladies turning what they love into a creative and successful business. Keep up the great work!