This 80 page DIY downloadable guide is intended for business owners who want advice on how to look professional, but who are not yet at the stage where it makes sense to invest in professional design services. I’ve combined all of my top tips and go-to resources to help you evaluate and invest in the right areas to get the most bang for your buck. I’ve also included worksheets and exercises to make sure you’re headed in the right direction. 

What's included:

• Over 80 pages of professional design guidance
• 9 pages of branding and positioning worksheets that can be filled out and saved right within the electronic guide.
• Helpful design exercises
• Links to inspiration boards and font recommendations
• Printer, vendor and paper recommendations
• Helpful money saving tips
• and more!

What's covered:

• Branding
• Logo design
• Business card design
• Letterheads & envelopes
• Website design
• Additional collateral
• Social media & email signatures
• Branded apparel & promotional materials

This guide is for you if:

• You're a business owner looking for a way to look more professional but don't want to spend a lot of money.
• You have a basic understanding of Photoshop or Canva or have a knack for figuring things out.
• You're a design student who's interested in learning from a professional designer.
• You enjoy DIY but aren't sure where to start when it comes to design, branding and printing.
• You are looking for some professional design advice without going to the expense of hiring a designer.

*This guide contains the Branding, Logo Design, Business Card, Letterheads & Envelopes and Website Edition guides. 

This 24 page downloadable guide is intended for business owners who are looking for direction on branding and brand positioning. 

You'll Learn:

• What a strong brand really is
• The single most important thing about building a brand
• Who you are, who you want to be and what changes you need you make to get there
• What your brand personality is
• and more

Also included

• A helpful list of Design & Branding Terms
• worksheets and exercises gain the knowledge to better shape your own brand
• Inspiration Board Examples
• and more!
   

This 20 page downloadable guide is intended for business owners who are looking for direction, tips, resources and font recommendations for logo design. 

You'll Learn:

• The logo design process
• How to create a style sheet
• How to create a naming system
• What formats you'll need to create
• Font recommendations
• Where to buy and get free fonts
• What kerning and leading are
• Why staying consistent is so important
• General logo tips 
• and more!

Also included

• A helpful list of Design & Branding Terms
• What to look for in license agreements
• and more!

This 26 page downloadable guide is intended for business owners who are looking for direction, tips and resources, as well as paper and printing recommendations for business cards. 

You'll Learn:

• Why you should look at your materials as a set
• What the best size for your business card is
• The different varieties and weights of paper
• What information to include on your card
• How to design your own card, either by yourself or utilizing a template
• How to size body copy
• Typeface recommendations
• Printer and paper recommendations
• Why you don't want to use a local printer
• and more!

ALSO INCLUDED:

• A helpful list of Design & Branding Terms
• Sample Business Card Layouts
• and more!

This 22 page downloadable guide is intended for business owners who are looking for direction on creating letterheads for their business as well as selecting professional looking paper and envelopes. 

YOU'LL LEARN:

• How to design a letterhead
• How to select paper and what to look for and avoid
• The different styles of envelopes and where to purchase the best ones
• I'll also walk you through the different types of papers available (simple white stocks and high end specialty papers)
• and more

ALSO INCLUDED

• A helpful list of Design & Branding Terms
• Alternative letterhead ideas
• Sample letterhead layouts
• and more!

This 20 page downloadable guide is intended for business owners who are looking for direction and tips on how to approach website design. 

YOU'LL LEARN:

• How to approach the web design process
• How to approach content generation
• Where to find budget friendly stock photography
• How to select stock photography
• and more!

ALSO INCLUDED

• A helpful list of Design & Branding Terms
• Tips for building your website
• Tips for getting seen
• and more!