Designing a holiday card for a large corporate entity is a big challenge. It can be tricky striking the delicate balance between lighthearted and professional, while still adhering to the guidelines that come with being part of a large brand. In most cases the card can't use colors, imagery, or language that speaks to a particular religious holiday. It must be different and more creative than previous holiday cards. It needs to be on brand but also festive. Playing with papers and treatments is a great solution to this yearly design dilemma. Because holiday card design season is right around the corner, I've pulled together a collection of corporate cards that navigated through the design parameters and turned out beautifully!
