Companies often use the standard tri-fold brochure as the "go-to" format to deliver their message to potential clients. While this tried and true format can deliver on many levels, does it accurately represent you and the unique ideas, products, or services you offer? The goal of a printed piece is is to deliver information, but taking it a step further can make a fun, useful and distinctive piece that a potential client will want to look at, read and keep. And that is what you really want! Below are four memorable ways to get your content in their hands.
A booklet is a great way to deliver information. It can be pocket sized for easier transportation, you aren't limited to 3 panels and depending on how you design it, it can be a useful tool for your potential clients to hang on to. Maybe the first few pages are promotional and then the rest of the book is lined for note taking or is useful in some way. If you're an event planner, perhaps it's a simple checklist for a dinner party or tips on planning an event. If you're a personal trainer maybe it's a place for clients to jot down their progress, or a food diary. There are so many ways to design and bind a booklet, here are some examples.
Origami Style Folding
If you're going for something really unique an Origami style fold is a great choice. Using this technique, you can create some really one of a kind, eye catching pieces that potential clients won't just toss.
Pop out using a simple Die Cut
Using a die cut you can really change the feel of a simple piece. In these 2 examples below, the die cut creates a pop up effect which makes these brochures feel anything but ordinary.
An unlimited budget can get you all kinds of fancy things, but say you're looking for something a little more economical that still accomplishes the same goal. Using a different shape, orientation or in the case of the last example, folding in a unique way, won't add too much to the cost but will definitely add a lot of style.
Creating something a little more unique completely changes the tone of a piece and will create a lasting and memorable impact on your potential client.